This photocopiable resource is an ideal aid for Edexcel Unit 4 and AQA Module 5, is also a useful cross-modular resource for AS and A2 courses in Business Studies. Each C Study is 4 pages long and includes appropriate diagrams. There are 5 questions at the enc each Case Study and Suggested Answers are given separately. Each Case Study focuses oi number of key areas as can be seen below.
Case I Easyjet: The Growth of a Low-Cost Airline
Key Areas: Business Growth, Productive Efficiency, Price Discrimination
Case 2 Cable & Wireless: A Company Re-Inventing Itself
Key Areas: Corporate Objectives, Multinational Companies, Barriers to EntryIE~
Case 3 Centrica Becomes a Multinational Company
Key Areas: Multinational Company, Diversification, Branding
Case 4 Greensleeves Clothing: The Birth of a Business
Key Areas: Business Start-up, Constraints on Growth, Break-Even Point
Case 5 HBOS: "The New Force in Banking"
Key Areas: Integration, Market Structure, Business Growth
Case 6 Lloyds TSB and the Takeover Bid for Abbey National
Key Areas: Competition Policy, Contestability, Integration
Case 7 Supermarkets and the Abuse of Market Power
Key Areas: Competition Policy, Price Competition, Non-Price Competition
Case 8 Safeway and the Price of Petrol:
Key Areas: Contestability. Oligopoly, Collusion and Cartels
Case 9 British Telecom and the Industry Regulator OFTEL
Key Areas: Regulation, Regulatory Capture. Competition Policy
Case 10 The Post Office: A First or Second Class Service?
Key Areas: Productive Efficiency, Business Ownership, Regulation
The author, Kevin Wadsworth, is Head of Economics and Business Studies at South Hampstead High School. He has been a consultant in corporate training, an examiner for the Chartered Institute of Purchasing and Supply and an examiner for A Level. He has written a number of textbooks including 'Economic Issues'.
|
