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  • Anforme Pricing and Non-Pricing Strategies for A2 Economics

Anforme Pricing and Non-Pricing Strategies for A2 Economics

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Pricing and Non-Pricing Strategies for A2 Economics


ISBN: 978-1-905504-86-2

Publication date: March 2013

Maziar Homayounnejad has produced an ebook which examines a number of strategies that firms can use to compete with their rivals and/or boost their profits.

 

These are divided into pricing strategies and non-pricing strategies.

 

Part 1 looks at price discrimination, collusion, cost-plus, predatory and limit pricing which are very popular in A2 micro exams. It also looks at penetration pricing, loss-leader pricing and product bundling which are less popular with examiners but can be usefully applied in some case studies.

 

Part 2 examines four non-pricing strategies, all of which are very often relevant and applicable in A2 exams.

 

For each strategy there is a definition and diagram where relevant, an explanation of the strategy, some evaluation points, and a note on when to apply the strategy.

 

The book concludes with a set of self-test question in the form of hypothetical case scenarios, providing the student with an opportunity to analyse and evaluate the strategies in context.

Maziar Homayounnejad is an experienced teacher.

 

This ebook runs to 24 A4 pages in PDF format.

Pricing and Non-Pricing Strategies for A2 Economics


ISBN: 978-1-905504-86-2

Publication date: March 2013

Maziar Homayounnejad has produced an ebook which examines a number of strategies that firms can use to compete with their rivals and/or boost their profits.

 

These are divided into pricing strategies and non-pricing strategies.

 

Part 1 looks at price discrimination, collusion, cost-plus, predatory and limit pricing which are very popular in A2 micro exams. It also looks at penetration pricing, loss-leader pricing and product bundling which are less popular with examiners but can be usefully applied in some case studies.

 

Part 2 examines four non-pricing strategies, all of which are very often relevant and applicable in A2 exams.

 

For each strategy there is a definition and diagram where relevant, an explanation of the strategy, some evaluation points, and a note on when to apply the strategy.

 

The book concludes with a set of self-test question in the form of hypothetical case scenarios, providing the student with an opportunity to analyse and evaluate the strategies in context.

Maziar Homayounnejad is an experienced teacher.

 

This ebook runs to 24 A4 pages in PDF format.

Publication date: March 2013

ISBN: 978-1-905504-86-2

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