• Product Reference: 978-1-905504-41-1

Publication Date: September 2010

This book has been written particularly for Edexcel’s Unit 3 International Business, but will also be of use to students and teachers of other examination boards.

The authors are Alan Hewison who is a Principal Examiner of Edexcel’s Unit 3 International Business and was part of the team responsible for creating the new specification, particularly for units 2b and 4b. He has examined for Edexcel, and before that AQA, for many years. He is Head of Economics, Business and Politics at Queen Elizabeth’s Grammar School, Penrith.

Nancy Wall has spent the last 20 years working in curriculum development and is an experienced author and editor and contributes to a wide range of publications and websites. She is Editor of “Teaching Business and Economics.”

This new book is in full colour and runs to 120 pages and includes an index.

• The link between trade and growth
• Why search for new markets?
• Why have imports grown?
• Global trade liberalisation
• The European Union
• What is the impact of growth in China and beyond?
• Is India catching up?
• Which other countries are making waves?
• Is there a market?
• Which locations are most attractive?
• Comparative and competitive advantages
• Corporate social responsibility on the global level
• Why do social and cultural differences matter?
• What do trade barriers do?
• How do global industries develop?
• Global marketing
• Exploiting global niches
• What are the benefits of multinational corporations?
• The costs of multinationals
• Can multinationals be controlled?
• Where are we now?

Publication Date: September 2010

This book has been written particularly for Edexcel’s Unit 3 International Business, but will also be of use to students and teachers of other examination boards.

The authors are Alan Hewison who is a Principal Examiner of Edexcel’s Unit 3 International Business and was part of the team responsible for creating the new specification, particularly for units 2b and 4b. He has examined for Edexcel, and before that AQA, for many years. He is Head of Economics, Business and Politics at Queen Elizabeth’s Grammar School, Penrith.

Nancy Wall has spent the last 20 years working in curriculum development and is an experienced author and editor and contributes to a wide range of publications and websites. She is Editor of “Teaching Business and Economics.”

This new book is in full colour and runs to 120 pages and includes an index.

• The link between trade and growth
• Why search for new markets?
• Why have imports grown?
• Global trade liberalisation
• The European Union
• What is the impact of growth in China and beyond?
• Is India catching up?
• Which other countries are making waves?
• Is there a market?
• Which locations are most attractive?
• Comparative and competitive advantages
• Corporate social responsibility on the global level
• Why do social and cultural differences matter?
• What do trade barriers do?
• How do global industries develop?
• Global marketing
• Exploiting global niches
• What are the benefits of multinational corporations?
• The costs of multinationals
• Can multinationals be controlled?
• Where are we now?

ISBN: 978-1-905504-41-1

Publication Date: September 2010

long description

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