This book has been written specially for Theme 1 of Edexcel’s new Business syllabus for AS and A Level commencing September 2015. The author is Alan Hewison who is a very experienced teacher of Business and has been a senior examiner for many years and written several books for Anforme Limited. The book is edited by Brian Ellis, a former Chief Examiner for Edexcel’s A Level Economics and Business course and Chair of Examiners. This book is in full colour and runs to 120 pages and includes many case studies and questions and an index of key terms. The full contents of the book are:
Meeting customer needs
The market
Marketing mix and strategy
Managing people
Publication Date: June 2015
This book has been written specially for Theme 1 of Edexcel’s new Business syllabus for AS and A Level commencing September 2015. The author is Alan Hewison who is a very experienced teacher of Business and has been a senior examiner for many years and written several books for Anforme Limited. The book is edited by Brian Ellis, a former Chief Examiner for Edexcel’s A Level Economics and Business course and Chair of Examiners. This book is in full colour and runs to 120 pages and includes many case studies and questions and an index of key terms. The full contents of the book are:
Meeting customer needs
The market
Marketing mix and strategy
Managing people
Publication Date: June 2015
Publication Date: June 2015 ISBN: 978-1-780140-11-7
long description
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