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  • Anforme Marketing and People Theme 1 for Edexcel Business AS and A Level
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Anforme Marketing and People Theme 1 for Edexcel Business AS and A Level

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  • Product Reference: 978-1-780140-11-7

This book has been written specially for Theme 1 of Edexcel’s new Business syllabus for AS and A Level commencing September 2015. The author is Alan Hewison who is a very experienced teacher of Business and has been a senior examiner for many years and written several books for Anforme Limited.  The book is edited by Brian Ellis, a former Chief Examiner for Edexcel’s A Level Economics and Business course and Chair of Examiners. This book is in full colour and runs to 120 pages and includes many case studies and questions and an index of key terms. The full contents of the book are:


Meeting customer needs

  • The market
  • Market research
  • Market positioning


The market

  • Demand
  • Supply
  • Markets
  • Price elasticity of demand
  • Income elasticity of demand


Marketing mix and strategy

  • Product/service design
  • Branding and promotion
  • Pricing strategies
  • Distribution
  • Marketing strategy


Managing people

  • Approaches to staffing
  • Recruitment, selection and training
  • Organisational design
  • Motivation in theory and practice
  • Leadership
  • Entrepreneurs and leaders
  • Role of an entrepreneur
  • Entrepreneurial motives and characteristics
  • Business objectives
  • Forms of business
  • Business choices
  • Moving from entrepreneur to leader

Publication Date: June 2015

This book has been written specially for Theme 1 of Edexcel’s new Business syllabus for AS and A Level commencing September 2015. The author is Alan Hewison who is a very experienced teacher of Business and has been a senior examiner for many years and written several books for Anforme Limited.  The book is edited by Brian Ellis, a former Chief Examiner for Edexcel’s A Level Economics and Business course and Chair of Examiners. This book is in full colour and runs to 120 pages and includes many case studies and questions and an index of key terms. The full contents of the book are:


Meeting customer needs

  • The market
  • Market research
  • Market positioning


The market

  • Demand
  • Supply
  • Markets
  • Price elasticity of demand
  • Income elasticity of demand


Marketing mix and strategy

  • Product/service design
  • Branding and promotion
  • Pricing strategies
  • Distribution
  • Marketing strategy


Managing people

  • Approaches to staffing
  • Recruitment, selection and training
  • Organisational design
  • Motivation in theory and practice
  • Leadership
  • Entrepreneurs and leaders
  • Role of an entrepreneur
  • Entrepreneurial motives and characteristics
  • Business objectives
  • Forms of business
  • Business choices
  • Moving from entrepreneur to leader

Publication Date: June 2015

Publication Date: June 2015          ISBN:  978-1-780140-11-7

long description

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