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  • Anforme Managing the Business for AS
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Anforme Managing the Business for AS

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  • Product Reference: 978-1-905504-75-6

Publication Date: January 2012

This book is aimed at Edexcel’s Unit 2a of their Business Studies A Level. It is written by Doug Waterson who is a Principal Examiner for a major board and has taught Economics, Business Studies and Accounts for 30 years. The Editor, Nancy Wall, has spent the last 20 years working in curriculum development and is an experienced author and editor.

The book is produced in full colour, includes many case studies, diagrams and illustrations, is 120 pages long and includes an index. The full contents are as follows:

Marketing plan

  • Marketing objectives
  • The marketing mix
  • Branding and patents
  • Choosing a price
  • Social trends and the marketing mix

How does a company budget efficiently?

  • Forecasting sales and cash flow
  • Budgets
  • Managing working capital
  • The difference between cash and profit
  • Why businesses fail

Managing the provision process

  • Designing a product or service
  • Productivity and efficiency
  • Stock control and just-in-time
  • Lean management
  • Quality management techniques
  • Consumer protection

Managing other people

  • Different types of organisational structure
  • Recruitment and training
  • Motivation
  • How managers can get the best from their staff
  • Reducing labour costs

Publication Date: January 2012

This book is aimed at Edexcel’s Unit 2a of their Business Studies A Level. It is written by Doug Waterson who is a Principal Examiner for a major board and has taught Economics, Business Studies and Accounts for 30 years. The Editor, Nancy Wall, has spent the last 20 years working in curriculum development and is an experienced author and editor.

The book is produced in full colour, includes many case studies, diagrams and illustrations, is 120 pages long and includes an index. The full contents are as follows:

Marketing plan

  • Marketing objectives
  • The marketing mix
  • Branding and patents
  • Choosing a price
  • Social trends and the marketing mix

How does a company budget efficiently?

  • Forecasting sales and cash flow
  • Budgets
  • Managing working capital
  • The difference between cash and profit
  • Why businesses fail

Managing the provision process

  • Designing a product or service
  • Productivity and efficiency
  • Stock control and just-in-time
  • Lean management
  • Quality management techniques
  • Consumer protection

Managing other people

  • Different types of organisational structure
  • Recruitment and training
  • Motivation
  • How managers can get the best from their staff
  • Reducing labour costs

Publication Date: January 2012

ISBN: 978-1-905504-75-6

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