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  • Anforme International Business for A2 2nd Edition
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Anforme International Business for A2 2nd Edition

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Publication Date: September 2013

This book has been written particularly for Edexcel’s Unit 3 International Business, but will also be of use to students and teachers of other examination boards.

The authors are Alan Hewison who is a very experienced teacher of Business and Economics and has been a senior examiner for many years. He is Head of Economics, Business and Politics at Queen Elizabeth’s Grammar School, Penrith.

Nancy Wall, is a former Editor of “Teaching Business and Economics” and works in curriculum development.

This new book is in full colour runs to 120 pages and includes an index, The full contents of the book are as follows:

• The link between trade and growth
• Why search for new markets?
• Why have imports grown?
• Global trade liberalisation
• The European Union
• What is the impact of growth in China and
   beyond?
• Is India catching up?
• Which other countries are making waves?
• Is there a market?
• Which locations are most attractive?
• Comparative and competitive advantages
• Corporate social responsibility on the
   global level
• Why do social and cultural differences
  matter?
• What do trade barriers do?
• How do global industries develop?
• Global marketing
• Exploiting global niches
• What are the benefits of multinational
  corporations?
• The costs of multinationals
• Can multinationals be controlled?
• Where are we now?

Publication Date: September 2013

This book has been written particularly for Edexcel’s Unit 3 International Business, but will also be of use to students and teachers of other examination boards.

The authors are Alan Hewison who is a very experienced teacher of Business and Economics and has been a senior examiner for many years. He is Head of Economics, Business and Politics at Queen Elizabeth’s Grammar School, Penrith.

Nancy Wall, is a former Editor of “Teaching Business and Economics” and works in curriculum development.

This new book is in full colour runs to 120 pages and includes an index, The full contents of the book are as follows:

• The link between trade and growth
• Why search for new markets?
• Why have imports grown?
• Global trade liberalisation
• The European Union
• What is the impact of growth in China and
   beyond?
• Is India catching up?
• Which other countries are making waves?
• Is there a market?
• Which locations are most attractive?
• Comparative and competitive advantages
• Corporate social responsibility on the
   global level
• Why do social and cultural differences
  matter?
• What do trade barriers do?
• How do global industries develop?
• Global marketing
• Exploiting global niches
• What are the benefits of multinational
  corporations?
• The costs of multinationals
• Can multinationals be controlled?
• Where are we now?

ISBN: 978-1-905504-99-2

Publication Date: September 2013

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