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  • Anforme Developing New Business Ideas for AS
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Anforme Developing New Business Ideas for AS

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  • Product Reference: ISBN:978-1-905504-72-5

Publication Date: July 2012

This book has been written particularly for Edexcel's unit 1 Developing New Business ideas. The authors are Jon Brook, who is Head of Business Studies and Economics at Droitwich Spa High School; Polly Glegg, who teaches at Pimlico Academy; and Nancy Wall, who is a former Editor of “Teaching Business and Economics” and works in curriculum development.

This book is in full colour, runs to 120 pages and includes an index.

  • Characteristics of entrepreneurs
  • What motivates entrepreneurs?
  • Leadership styles
  • What makes a market? What should firms supply?
  • Identifying what customers want or need
  • Researching demand for the business idea
  • Is there a market for the business idea?
  • Positioning the business idea
  • Product trial
  • Opportunity costs of developing one business idea as opposed to another
  • The business cycle
  • The impact of change
  • Sources of finance
  • Estimation of sales levels, costs and profit
  • Break-even revenue level
  • Measurement of profit
  • Creation of a business plan

 

 

Publication Date: July 2012

This book has been written particularly for Edexcel's unit 1 Developing New Business ideas. The authors are Jon Brook, who is Head of Business Studies and Economics at Droitwich Spa High School; Polly Glegg, who teaches at Pimlico Academy; and Nancy Wall, who is a former Editor of “Teaching Business and Economics” and works in curriculum development.

This book is in full colour, runs to 120 pages and includes an index.

  • Characteristics of entrepreneurs
  • What motivates entrepreneurs?
  • Leadership styles
  • What makes a market? What should firms supply?
  • Identifying what customers want or need
  • Researching demand for the business idea
  • Is there a market for the business idea?
  • Positioning the business idea
  • Product trial
  • Opportunity costs of developing one business idea as opposed to another
  • The business cycle
  • The impact of change
  • Sources of finance
  • Estimation of sales levels, costs and profit
  • Break-even revenue level
  • Measurement of profit
  • Creation of a business plan

 

 

ISBN:978-1-905504-72-5

Publication Date: July 2012

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