• Product Reference: 978-1-905504-26-8

Publication Date: December 2008

This book has been written specifically as a student handbook for Unit 2b of the Edexcel Economics and Business Studies A Level. The authors are Brian Ellis who was Chief Examiner for Edexcel’s A Level Economics and Business course for 8 years and is currently Chair of Examiners; Alan Hewison is a Principal Examiner for Edexcel’s Economics and Business Course and was part of the team responsible for creating the new specification; and, Nancy Wall is Editor of “Teaching Business and Economics”. This new book is in full colour and runs to 120 pages and includes an index of key terms. The full contents of this book are:

How Businesses Respond to their Markets

• The nature of markets
• Demand
• Supply
• Changes in price
• Elasticity of demand
• The purpose of marketing in changing markets
• Marketing ethics

How does Market Structure affect Business?

• How does competition affect the market?
• Different market structures
• The Long Tail

What Makes Firms Effective?

• Different types of organisational structure
• How managers can get the best from staff
• Productivity and efficiency
• Lean management

Business Big and Small

• Reasons for bigger businesses
• How increasing size affects costs
• How size affects market power
• Small is beautiful

An Uncertain Future

• What is the economic cycle?
• Causes of uncertainty
• Why uncertainty is a problem
• How businesses can try to reduce uncertainty

How does Macroeconomic Change affect Business?

• The whole economy
• How does inflation affect us all?
• What is unemployment and how does it affect us all?
• What is structural change?
• What are the implications for Business?

Publication Date: December 2008

This book has been written specifically as a student handbook for Unit 2b of the Edexcel Economics and Business Studies A Level. The authors are Brian Ellis who was Chief Examiner for Edexcel’s A Level Economics and Business course for 8 years and is currently Chair of Examiners; Alan Hewison is a Principal Examiner for Edexcel’s Economics and Business Course and was part of the team responsible for creating the new specification; and, Nancy Wall is Editor of “Teaching Business and Economics”. This new book is in full colour and runs to 120 pages and includes an index of key terms. The full contents of this book are:

How Businesses Respond to their Markets

• The nature of markets
• Demand
• Supply
• Changes in price
• Elasticity of demand
• The purpose of marketing in changing markets
• Marketing ethics

How does Market Structure affect Business?

• How does competition affect the market?
• Different market structures
• The Long Tail

What Makes Firms Effective?

• Different types of organisational structure
• How managers can get the best from staff
• Productivity and efficiency
• Lean management

Business Big and Small

• Reasons for bigger businesses
• How increasing size affects costs
• How size affects market power
• Small is beautiful

An Uncertain Future

• What is the economic cycle?
• Causes of uncertainty
• Why uncertainty is a problem
• How businesses can try to reduce uncertainty

How does Macroeconomic Change affect Business?

• The whole economy
• How does inflation affect us all?
• What is unemployment and how does it affect us all?
• What is structural change?
• What are the implications for Business?

ISBN: 978-1-905504-26-8

Publication Date: December 2008

long description

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